"Recognize Greatness" is more than just a slogan—it's a call to acknowledge and celebrate the profound depth, beauty, and resilience of blackness. From every hue and shade, black radiates a beauty that's often overlooked. But we're here to set the record straight: Black is beyond beautiful. Our brand is a vibrant tribute to black culture, black women, and the essence of being black. Remember those iconic 70s Blaxploitation films? They aimed to paint a certain narrative, but powerhouses like Pam Grier flipped the script, redefining strength, allure, and confidence. Our 'fro-adorned symbol draws inspiration from that era, a nod to the strength and grace of black women then and now. So, when you see that woman with the fro, remember the legacy, strength, and elegance she represents—a legacy that continues to inspire and resonate with us all.